With the goal of bringing utilities, diversifying products and making a difference to highly satisfy customer needs into petroleum purchase, on September 16th 2015, Petrolimex Saigon in cooperation with Petrolimex Union Investment Joint Stock Company (PG Invest) deploys to distribute thehigh-grade liquid laundry detergent JANAto consumers in Ho Chi Minh City through 70 Petroleum Stations- Petroleum Retail Enterprise.
This is one of activity chains to celebrate the 40thAnniversary of Petrolimex Saigon (September 17th 1975 - September 17th 1975) and the 60th Anniversary of Vietnam National Petroleum Group (Petrolimex: January 12th 1956 – January 12th 2016).
The high-grade liquid laundry detergent “JANA - Petrolimex” is officially deployed display and sale at Petroleum Station No.30 - Petrolimex Saigon
The high-grade liquid laundry detergent “JANA – Petrolimex” (the JANA liquid laundry) is produced by PTN company (a joint venture between Petrolimex and two Japan partner companies) with Japan technology - quality standards. PG Invest Company is the exclusive distributor for two kinds of products: JANA orange and JANA blue (2 kg bottle).
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Customer receiving the JANA liquid laundry at Petroleum Station – Petrolimex Saigon
Since 2013, JANA liquid laundry of PG Invest has been put in circulation in Petrolimex member units and the Northern market. So far, after more than 02 years of testing, with the message "FriendlyLaundry - ConnectingLove",JANA has been positively received by numerous of Petrolimex workers and people from this area. To promote and expand the market, at the same time, the city residents can use the high-grade quality products from Petrolimex with reasonable prices, Petrolimex Saigon has deployed JANA liquid laundry distribution system throughout all of the Petroleum Stations.
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The first product arrived to consumers in Ho Chi Minh City throughout Petroleum Stations – Petrolimex Saigon
Along with the launching of new products, Petrolimex Saigon implements some promotions, such as: When purchasing 01 liquid laundry product in any Petroleum Station, customers will receive 01 bottles of JANA blue 300g, applying till the end on December 31st 2015 for the first 6,000 products. At this time, 200 products have been positively received by Ho Chi Minh City consumers.
Earlier, PG Invest has held the training courses for heads and sales of Petrolimex Saigon Petroleum Stations to tabe equip and provide knowledge, specific information about the JANA liquid laundry in order to satisfy the best customer needs in approaching and introducing products.
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Deputy General Directorof PG Invest Nguyen Xuan Tuong discusses and provides information JANA liquid laundry product
The cooperation between Perolimex Saigon with PG Invest expands and develops in JANA liquid laundry business activities at Petroleum Staions in Ho Chi Minh City area, that is an actualization of the business policy in promoting Petrolimex products and services to consumers, as well as an practical action in response to the "Vietnamese give priority to using Vietnam goods" campaign.
Some pictures of the product launch day:
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JANA liquid laudry products are imported in Petroleum Stations – Petrolimex Saigon
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Numerous of customers accessing and buying to support JANA liquid laundry products
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| Deputy General Director of PG Invest Nguyen Xuan Tuong directly summarizing lessons learned in deploying the first day at each Petrolimex Saigon petroleum station | |
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